Why is FARFETCH so much cheaper?

FARFETCH is often perceived as being cheaper than other luxury fashion retailers due to its business model, which allows it to keep costs low while still offering high-end products. The company operates as an online marketplace, connecting buyers with a network of over 700 luxury boutiques and brands from around the world. This approach enables FARFETCH to avoid holding large inventories, thereby reducing storage and maintenance costs. Instead, it focuses on providing a platform for its partners to sell their products directly to customers, taking a commission on each sale.

How does FARFETCH work?

FARFETCH’s business model is based on a drop-shipping system, where the company does not hold any inventory. When a customer places an order, FARFETCH notifies the respective boutique or brand, which then ships the product directly to the customer. This approach allows FARFETCH to offer a wide range of products from various luxury brands and boutiques, without having to invest in inventory management. According to FARFETCH’s annual report, this model enables the company to maintain a low operational cost structure, with a fulfillment cost per order of around $10.

Is FARFETCH safe?

FARFETCH prioritizes customer safety and security, implementing various measures to protect transactions and personal data. The company uses industry-standard SSL encryption to secure all data transmitted between customers’ browsers and its servers. Additionally, FARFETCH complies with the Payment Card Industry Data Security Standard (PCI DSS), ensuring that all credit card information is handled and stored securely. FARFETCH also offers a “FARFETCH Promise,” which guarantees the authenticity of all products sold on its platform, providing customers with an additional layer of protection against counterfeit goods.

How does FARFETCH authenticate products?

FARFETCH has a rigorous authentication process in place to ensure that all products sold on its platform are genuine. The company works closely with its boutique and brand partners to verify the authenticity of each product before it is shipped to customers. FARFETCH’s authentication process involves several steps, including:

Step 1: Partner Verification

FARFETCH verifies the identity and legitimacy of all its boutique and brand partners, ensuring that they are authorized to sell the products they offer.

Step 2: Product Inspection

FARFETCH’s partners inspect each product before shipping to ensure that it is genuine and matches the description on the website.

Step 3: Quality Control

FARFETCH conducts regular quality control checks on products received from its partners, monitoring for any signs of counterfeit or tampered goods.

Step 4: Customer Feedback

FARFETCH encourages customers to provide feedback on their purchases, which helps the company to identify and address any potential issues with product authenticity.

Can I return or exchange products on FARFETCH?

FARFETCH offers a flexible return and exchange policy, allowing customers to return or exchange products within 14 days of delivery. The company provides a pre-paid return shipping label, making it easy for customers to send back unwanted items. According to FARFETCH’s return policy, customers can initiate a return or exchange by contacting the company’s customer service team, who will guide them through the process.

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